PHILIPS has recently developed a new male grooming device called OneBlade. The OneBlade is undergoing a phased worldwide introduction, started in 2016. PHILIPS is currently developing new production lines with increased capacity to meet the increased market demand. To remain competitive, there is a clear need to improve PHILIPS productivity by improving three main metrics: Time to market, Production costs and Product/component quality. An increase of component quality will have a positive effect on production costs and time to market.